Stunning Sophia Loren plays a spoilt weathly heiress able to buy anything she wants. And she wants a husband. When she meets an Indian Doctor (Peter Sellers) whose sole concern is to help the poor and needy, she knows that this is the man for her. Although in love with her, he is so terrified of being in her power that he foils all attempts to 'buy' him. Only by setting an endurance test for each other are they able to be sure of their true feelings.